You can use smart links to automatically inject the feedback form link into your email review requests. To do this follow the below steps:
  1. Go to get more reviews in the top navigation menu
  2. Click on request reviews (left sidebar)
  3. Click edit on your email campaign
  4. Inside the email editor click on an element that you want to link or highlight the text you want to link
  5. Click Special Links and in the dropdown select feedback form and then select the feedback form you want to link to
  6. Click save

 
Note: You can also follow the same process if you want to automatically select a specific rating when a link is clicked.